Bell & Ross reinvents with their new skull sensation – The BR 01 Laughing Skull

The skull symbol has been used for centuries, particularly by pirates. They considered it a talisman that brought courage and warded off enemies. Bell & Ross celebrates the 10th Anniversary of their iconic skull timepieces with an astounding creation.


The BR 01 “Skull”, launched in 2009, was one of the first to ride the wave of the trend for Skull watches. Post that, Bell & Ross revealed two new limited edition models in 2011, including the famous BR 01 Tourbillon Skull. A third revisited series was released in 2015. Today, Bell & Ross is revolutionizing this collection with a new Skull watch, equipped with an automaton movement and a surprise: the mandible moves and the skull grins back at you! The Bell & Ross Skull family has become an iconic collection and is now approaching its tenth anniversary.

Bell & Ross Laughing Skull

With its new BR 01 Laughing Skull watch, Bell & Ross is venturing into the field of automata for the first time. These autonomous mechanisms, which feature an animated display, appeared in Europe in the 14th century at the same time as mechanical clocks. They often take the form of a Jaquemart, an animated mechanized figure of a person, fitted to a church clock tower to strike the hours on a bell. The original Laughing Skull concept is therefore a kind of direct descendant of these elegant animation systems. The new Bell & Ross watch conceals a powerful character. The skull’s mandible is animated during winding. To create it, the brand developed the BR-CAL.206: a caliber entirely produced by the manufacture that is also skull-shaped, so that the mechanism fits the case perfectly. In the extension of the 4 bones, the 4 bridges secure the main plate to the case .

This unique piece is made from microblasted steel. The 46- mm case is decorated with a “Clous de Paris” finish. This type of guilloché pattern requires special machining. The marriage of the Skull dial and its guilloché case adds to the character of the whole piece. Without a doubt, the skull on the dial is the eye catching feature of this watch. Made from metal appliqué and embossed to create a relief pattern, it stands out Furthermore, the skeleton work gives the impression that the skull is floating weightless in the center of the case. The sword-shaped hands are skeletonized and coated in SuperLuminova

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