Moët & Chandon unveils its holiday-season bottle designed in homage to the perennial refinement of the French “art of living.” The elegantly festive and highly symbolic limited-edition bottle aptly titled “Tribute to French Art-de-Vivre” takes champagne lovers on an enchanting journey through the legacy of the House as it decodes the secrets of what true connoisseurs will appreciate as French excellence in the art of living, generous hosting and joyful celebration.
France is admired all over the world for its “art-of-living,” a combination of values deeply embedded in French culture that celebrate a taste for refinement, a perfected know-how, a signature style, a special attention to detail, a glamorous allure, and rare elegance in the art of generous hosting.
This holiday season, Moet & Chandon whose own heritage is anchored in the same values, unlocks the secrets of that quintessentially French art-of-living with its new “Tribute to French Art-de-Vivre” that tastefully captures that rich yet intangible French patrimony.
Tribute to French Art-de-Vivre showcases a décor that brings together treasured French landmarks and some of the cherished symbols with a special significance to Moët & Chandon.
The centerpiece of the bottle’s decor is the Orangerie, the heart of an architectural ensemble inspired by the Versailles palace and built in Epernay by Jean-Remy Moët in the early 1800s. Symbol of the hosting heritage of Moët & Chandon, its classical grandeur evokes the distinctive style with which the House, throughout its history, has received illustrious guests, deploying its art of elegant hosting on par with its delectable champagnes.
The champagne pyramid, a signature symbol of the House, is also showcased prominently to represent Moët & Chandon’s unparalleled know-how in the art of celebration, known as its “savoir-fête.” The image of stacked glasses overflowing with champagne evokes the House’s overflowing generosity and its tradition of bringing cascading bubbles to the world’s most glamorous festivities.
The majesty of the Arc de Triomphe, a symbol of Paris and French grandeur built in 1806 by Napoleon, ties in Moët & Chandon’s own historical relationship with the Emperor. Frequently hosted by Jean-Remy Moët as he stopped in Epernay on his way to battle, Napoleon faithful patronage gave its name to the flagship champagne of the House, Moët Impérial.
The Eiffel Tower, eternal symbol of French luxury, evokes with its graceful silhouette, the Universal Exposition of 1889 which saw the birth of that timeless icon in the City of Lights as a monument to French craftsmanship, at a time when Moët & Chandon’s wines were served to the new world’s elites.
“‘With Tribute to French Art-de-Vivre,’ Moët & Chandon ushers in the holiday season with an exclusive invitation to the world’s champagne lovers to add a touch of refinement à la française to year-end celebrations,” says Nathalie Normand, International Director of Marketing and Communications for Moët & Chandon.
Tribute to French Art-de-Vivre is a brilliant ode to the sparkling champagne that fills the bottle, Moët Impérial, named in homage to the Emperor. The signature expression of the House style, Moët Impérial brings together an accomplished assemblage of the three main grape varieties of Champagne and the ancestral winemaking tradition that has made the global success of the Maison. Blended in the image of Champagne itself, Moët Impérial is structured with a slight dominance of Pinot Noir, textured by Meunier and enhanced by the freshness of Chardonnay.