Launched in 1999, J12, the iconic cult timepiece from Chanel, turns twenty, with a new anniversary model-J12.20- to mark the milestone, that completely bowls you over. Inspired by the J-Class racing yachts, the timepieces spell classy.Created by Jacques Helleu, Chanel’s artistic director for over 40 years and the head of watchmaking from 1987 until 2003, the J12 made waves for more reasons than one … Explored by Editor-in-chief Priyanka Sippy.
Conventionally, men’s watches were larger,mechanically more complex and chunkier. Women’s watches, on the other hand, were graceful, gentle and bejeweled.The J12, however, was the perfect blend- tough and functional, yet beautifully pleasing. The release also marked the fruitful integration of haute couture and serious horology. Another groundbreaker for the J12 was the use of ceramics and its pure technical prowess. Jacques Helleu is credited with the initiative to introduce timepieces to the House of Chanel.
Coco Chanel once said, “Women think of all colors except the absence of color. I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony.”The Chanel J 12 only comes in black or white, so perfectly in tune with the spirit of the House.
The J12 celebrates its 20th anniversary with an elite, classy creation, the J12.20. Marked with 20 motifs of Chanel, the new,unique model comes in dazzling white ceramic with symbols and references from the House. Stunning and spectacular white highly resistant ceramic and steel, the case size comes in 38 mm and 33 mm. The striking white-lacquered dial is set with 12 diamonds and rhodium-plated motifs.The bracelet is again in white highly resistant ceramic with a steel triple-folding buckle. The model features the Caliber 12.1 and a new Chanel-exclusive Manufacture self-winding movement and is water resistant to 200 meters.A limited-edition of 2020 pieces only, the watch is a stunner. Sweet dreams are made of these.