From Rome to London- Fendi Spreads the Joy


Exquisite Spaces

In our search for Exquisite Spaces, EE discovers the fabulous Palazzo Fendi in Rome and the spark it carries all the way to London. Editor-in-Chief Priyanka Sippy zeroes in on Fendi’s exquisite landmark store in Rome all decked in Christmas lights and the cheery pop up, Fendi Caffe at Selfridges London.


This year’s theme from Fendi for the holiday season decoration is inspired by Fendi Pack, a bold and ironic Collection of real-like accessories that resemble the Fendi Packaging, which is fabulously arresting, featuring a combination of shopping bags and boxes in yellow and pink, resulting in a fascinating graphic look. As always, during the holiday season, Palazzo Fendi in Rome shines with lights and ornaments, including a sparkly and distinct lights game given by a Murano glass Chandelier in the boutique windows that reflect the joyous mood. Take a look and be transported to an Haute Couture Christmas!


From the heart of Rome Palazzo Fendi, personalized facades will travel to Tokyo Ginza 6, Paris Avenue Montaigne, Hong Kong Landmark and Canton Road for some fabulously festive boutique windows! Additionally. this festive season Fendi announces the opening of the iconic Fendi Caffe in partnership with Oxford Street’s renowned department store Selfridges, featuring a special Holiday creative, in the newest version of the Roman Maison’s popular pop-up concept.

The Fendi Caffe takes over 14-seater Champagne Bar, The Fount, located in the heart of Selfridges’ Accessories Hall on the Ground Floor, featuring an exclusive Fendi curated menu and conversion of the space into a modern contemporary experience.

The concept for the Fendi Caffe is inspired by the new Fendi Roma Holiday collection, featuring the distinctive color palette of powder pink and signature FENDI yellow, earning the spotlight. The revitalizing bold colored collection is designed to add festive vibrance and excitement bring your winter wardrobe, including Women’s and Men’s Ready-to-Wear and Accessories available at Selfridges.


The accessories have a chic, playful and ironic take on the Fendi packaging and suitably named Fendi Pack, which has inspired a unisex offering of bags and small leather goods embellished with the iconic FENDI ROMA logo. The Fendi Pack styles are the signature the décor of the Fendi Caffe, in keeping with the Maison’s character sense of humor and originality.


Reimaging the iconic FF logo in pink, the space is inundated with this print to create a captivating graphic look elevating the setting and conveying a pink theme all over, be it glassware, coasters, napkins as well as decorative details for the menu’s food and beverage. The menu’s manifestation of café refinement includes Champagne, personalized Fendi Cocktails (take your pick from the Fendi 1925, or the Roman Passion to the Fendi Cosmo and many more) served with FF ice cubes, as well as sweet and savory Fendi Bites. The coffee selection’s high spot is the signature FF cappuccino served in porcelain cups decorated with Fendi’s iconic Pequin striped motif designed in 1983, bringing the spirit of the Maison from Roma to London until January 2021 at the Selfridges Accessories Hall, Ground Floor.


Feel the Fendi Spirit this Christmas!