Louis Vuitton-Show of Solidarity Editor’s Pick – By Priyanka Sippy
Louis Vuitton, one of the world’s best-known luxury houses, shows that it is more than just a style statement,staunchly stepping up to the plate in a crisis. My Editor’s Pick this week are the gowns made at the LV atelier for frontline workers attending to the Covid-19 affected.
Louis Vuitton’s ready-to-wear atelier located on Paris’ rue du Pont Neuf, home to the French House’s headquarters, is now producing gowns for frontline workers in six Parisian hospitals of the “Assistance Publique – Hôpitaux de Paris “also known as AP-HP. These workers are those taking care of patients suffering from Covid-19.
Standing in solidarity, Louis Vuitton has gone to bat, showing support for Hôpitaux de Paris and providing healthcare workers with protective equipment. As of last week, twenty volunteers are toiling tirelessly, making thousands of gowns in AP-HP approved fabrics and patterns.
By arrangement with the AP-HP, each evening gowns are sent from rue du Pont Neuf to six Parisian hospitals: Université Paris-Saclay : Hôpital Antoine-Béclère in Clamart – Hôpital Bicêtre in Kremlin-Bicêtre – Hôpital Paul-Brousse in Villejuif – Hôpital Ambroise-Paré in Boulogne-Billancourt – Hôpital Raymond-Poincaré in Garches – Hôpital Sainte-Périne in Paris’ 16th arrondissement.
Though manually cut in the Pont Neuf workshop, as of next week, voluntary Louis Vuitton pattern cutters will work from home instantaneously with those in the atelier. Additionally, with the help of a Parisian pattern cutter equipped with an automatic machine, fabric cutting will be even faster, allowing for an increased number of gowns to be made.
The AP-HP is a world-famous European university teaching center. Its 39 hospitals welcome 8.3 million patients each year: in consultation, in emergency, during scheduled hospitalizations or in hospitalization at home. It provides a public health service for all, 24 hours a day, and it is for it both a duty and a pride. The AP-HP is the largest employer in Ile-de-France with a work force of over 100,000 people
“We are proud to be able to help healthcare professionals at our level and put our know-how at the disposal of the Hôpitaux de Paris to create gowns for medical staff. I would like to thank the artisans of our atelier who voluntarily participate in this civic act. They have been bravely applying themselves since this morning to equip healthcare workers in hospitals who are in need of gowns said Michael Burke, Louis Vuitton Chairman and CEO, during his visit to the workshop.
When the going gets tough, its great to have Louis Vuitton in your corner.