As EE loves to reiterate, Louis Vuitton is all heart. Which is why we are always happy to feature fashion and initiatives from one of our favorite brands. Louis Vuitton continues its collaboration with (RED), the organization founded by Bono and Bobby Shriver in 2006 with their new LV X (RED) Trainer. Priyanka Sippy discovers the might and the fight in the irresistible yet meaningful footwear- EE’s Editor’s Pick to mark World Aids Day.
Bono and Bobby Shriver are behind the wonderful enterprise, Product RED, an economic initiative designed to deliver a steady flow of private sector money to the Global Fund to Fight AIDS, Tuberculosis and Malaria. It was a landmark in that the world’s foremost companies committed to dedicate a portion of their profits from sales of specifically intended products to the Global Fund to back AIDS programs for women and children in Africa.
(RED) got its name because red is the color of emergency. In 2006, (RED) was founded to engage businesses and people in one of the greatest health emergencies, the AIDS pandemic. Today, as COVID-19 impends the progress of the AIDS fight, (RED) is supporting the fight against two deadly pandemics, AIDS and COVID-19, by partnering with the world’s most iconic brands to generate money for the Global Fund through (RED)-branded goods and experiences. (RED) Partners include: Alessi, Amazon, Apple, Balmain, Bank of America, Beats by Dr. Dre, Calm, Claro, Durex, egos, Girl Skateboards, Louis Vuitton, Montblanc, Mophie, NetJets, NTWRK, Primark, Salesforce, Starbucks, Telcel, Therabody, U-Mask and Vespa. (RED) Supporters include: Merck/MSD and Roche. To date, (RED) has generated $650 million for the Global Fund to support HIV/AIDS grants primarily in eSwatini, Ghana, Kenya, Lesotho, Rwanda, South Africa, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted 180 million people with prevention, treatment, counselling, HIV testing and care services. Today, (RED) money continues to support these programs as well as efforts to mitigate the impact of COVID-19 on critical health services for the world’s most vulnerable
The Maison proudly supports RED’s work with the creation of a Louis Vuitton I (RED) Trainer- for each LV Trainer sold, $200 will be donated to the Global Fund to fight AIDS in support of RED. First presented during Men’s Artistic Director Virgil Abloh’s debut Spring-Summer 2019 show for Louis Vuitton, the LV Trainer has become an essential menswear sneaker. A nostalgic take on basketball shoes, the Louis Vuitton I (RED) Trainer features embossed Monogram on white leather with bright red piping and details. Monogram flowers are embedded across the sole of the low-top sneaker. Made in Italy, the LV Trainer is state-of-the-art and entirely embellished with Louis Vuitton House codes, while keeping in sync with RED’s signatures and powerful messaging. The Louis Vuitton I (RED) Trainer will be available in selected Louis Vuitton stores worldwide as of 1 December.
Make that run toward a better world!