Louis Vuitton’s stunning new Maison opened this month in Osaka, its 3rd in the eclectic Japanese city. Louis Vuitton Maison Osaka Midosuji has been designed by architects Jun Aoki and Peter Marino, who both share a long-standing relationship with the French House.
Comprising four-floors, the store mirrors Osaka’s heritage as Japan’s most important port and spotlights the city’s growing role as an international travel hub. In cooperation with celebrated chef Yosuke Suga, Le Café V, the very first Louis Vuitton café, sits atop Louis Vuitton Maison Osaka Midosuji, guarding the secret entrance to Sugalabo V, Suga’s exclusive restaurant, also housed within the Maison.
Architect Jun Aoki has designed a number of landmark Louis Vuitton stores in Japan and around the world, including New York’s Fifth Avenue Maison. Osaka’s history as a sea-faring city was the inspiration, for the light and airy white structure inspired by the traditional Higaki-Kaisen cargo ship and its billowing sails.
The use of metal fretwork motifs at ground level creates the illusion of a ship floating on water. The design allows use of natural light, illuminating the different levels, the store imbibes the city’s energy, and is an oasis in its midst. In collaboration with artist Kenta Cobayashi, who was a photographer on the House’s Fall-Winter 2019 Men’s advertising campaign, liquid crystal distortions were modelled into a bespoke sculpture that ribbons across the store’s windows.
Inside, the design is an extension of the maritime conceptand Japanese traditional culture. Wooden floors give the impression of decks, with wood-clad pillars and metal ceilings remind one of the spirit of grand yachts. Traditional Japanese materials such as woodwork and origami washi paper feature throughout.
The interior is a myriad of small and larger spaces all merging together seamlessly. The ground floor is devoted to women’s accessories, while a mezzanine floor, dedicated to luggage and the Art of Travel, allows visitors a view of the main hall. Women’s ready-to-wear and accessories by Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s Collections, occupies the third floor. The fourth floor is home to Louis Vuitton Men’s Artistic Director Virgil Abloh’s complete offering.
Throughout the Maison, Objets Nomades add their unique touch, hanging down from the high ceiling. Launched in 2012, the Louis Vuitton Objets Nomades collection of designer travel and home related objects keeps alive the House’s long tradition of beautifully crafted travel-inspired pieces.
Fourteen of the world’s most renowned designers, including Yoshioka Tokujin, Atelier Oi, and Nendo amongst others, have imagined fifty-six stunning Objets, which have then been made by Louis Vuitton.
Louis Vuitton’s Stunning New Maison in Osaka is a seamless and artistic blend of the local and historic flavor of Japan and the unmistakable DNA of the brand.