Walk The Edge – Dior captures the soul of Seoul

Christian Dior is delighted to announce the opening of a brand new Dior Boutique in Seoul. Nestled in the heart of the city’s elegant Cheongdamdong, Gangnam-gu district, the innovative and unique building has been designed by the French
architect Christian de Portzamparc, winner of architecture’s prestigious Pritzker Prize. The interiors have been designed by
the internationally renowned architect Peter Marino. EE brings you Dior’s luxurious boutique that redefines elegance.
Take a peek with Joanne Pereira at Seoul’s new landmark

When Style and Structure meet Je suis Dior! Chic, elegant, magnifique, you could wax on….That’s the statement that Portzamparc’s ambitious new creation, Seoul’s new address naturally commands. Put the deux Christian together and
artistic chemistry is inevitable. The fluidity evident in the structure is an ode to the venerable House of Dior and the well established genius of Portzamparc. Imprinting his ubiquitous stamp, including the landmark LVMH Tower in New York, one comes to expect him to redefine the landscape. And he delivers!  The Dior Boutique in Seoul without exception, challenges the status quo of urban architecture whilst retaining the original grandeur of its location. The voluminous folds of its bright white façade were inspired by the fabrics, shapes and movement of the toiles created in Dior’s Haute Couture Atelier at 30 Avenue Montaigne. At the base emblazoned with Dior’s cannage motifs soar twelve resin and fiberglass sails above the building. The four year process of design and construction required significant technical innovation.

Interior Rocks
The six-story Boutique houses the exclusive world of Dior including
accessories,fine jewellery, watches womenswear, shoes and menswear as
well as a VIP Lounge, Gallery and Cafe Dior operated by Pierre Hermé.
The interiors wear the Peter Marino touch,another rock who’s glam
aesthetics take inspiration from Dior’s iconic flagship store.
Feminine and modern, delivering a timeless take on the brand’s
exquisite attention to detail. Alongside a carefully curated group
of artworks by some of the world’s leading contemporary artists have
been tastefully displayed throughout the store.



Luxuriate in the Finest
Top of the line artworks take pride of place. French sculptress Claude Lalanne’s intricately woven branches and leave occupies centre stage, between the folds of its towering white sails. Above them hangsan installation made of crystal, glass and aluminum by leading Korean artist Lee Bul. Downstairs, with sleek architectural symmetry, luxe materials and rich, tactile finishes, marks the multi-dimensional retail space for Dior Homme. Breathing but exquisite, the second and third levels show to advantage furniture designed by the French artists Hubert le Gall and Hélène de Saint Lager, table lamps by Véronique Rivemale, American artist Rachel Hovnanian’s creative rendition in the shoe salon crowned by a ceiling covered in Rob Wynne’s beautiful liquescent mirrored glass decoration. An exclusive VIP Lounge and Gallery to be used for private appointments sit on the fourth floor, with a reception featuring six framed drawings by the Austrian artist Lucas Zallmann and a sculpture by Carmelo Tedeschi. Step through into the adjoining gallery to a pair of Inner blow benches by Nendo, lamps by
Curtis Jere and a console by Juan and Paloma Garrido, all of which lend themselves perfectly to this unique space. Upstairs, the rooftop Cafe Dior by French pastry chef Pierre Hermé, provides an elegant space to relax after shopping The perfect place to discover the unique world of tastes, sensations and pleasures of the Maison Pierre Hermé Paris. Surrender as Pierre weaves his magic with signature melt in the mouth menus to match the haute couture.

Seoully at Korea
To celebrate the Seoul presence, Dior has launched a Limited Edition collection to be sold exclusively in Korea. Featuring handbags and accessories including special versions of iconic Dior items. With the taste buds in heaven and the artistic feast
satiating the finer senses could a slice of heaven be a duo of Christian and a repeat of Piers? Where next asks EE?



Please enter your comment!
Please enter your name here